Promotional Campaign of Pepsi Max Free Essay Example, 3000 words

According to the research findings, it can, therefore, be said that almost every product available in the market has been designed by keeping in mind the needs and preferences of a particular group of customers. This group of customers is the target customers of a particular brand or a product segment. In this topic of discussion, Pepsi has launched a new product which is targeted at a narrow customer segment. This, as a result, has driven the company to design the marketing communication accordingly, so that it can effectively connect with the targeted customers. The target customers of the Pepsi Max and the Unbelievable campaign are the young population which falls under the age group of 18-24-year-olds. This age group may seem to have a large number of audiences and potential customers but the company has decided to fine-tune its targeting by choosing the customers with an active lifestyle that is associated with sports, music, and addiction towards social media and technolog y. To put this simply the company has targeted the customers who lead an active lifestyle and are also quite conversant with technology and internet and social media. We will write a custom essay sample on Promotional Campaign of Pepsi Max or any topic specifically for you Only $17.96 $11.86/page Moreover, the soft drinks segments are categorized under the convenience products and are often associated with impulse buying. From the pricing of the Pepsi Max, it can be stated that it is targeted at the middle and upper-middle socioeconomic group of the society. This suggests that the company has targeted at a particular demographic segment of the market, which perfectly fits the brand image of the product.